The context
Black Sea Lamb is a premium meat brand created for one of Romania’s largest sheep farms, located in the Dobrogea region near the Black Sea. Known for its naturally raised, grain-fed lambs, the farm produces meat recognized for its exceptional quality. The challenge was to create a modern brand that reflects this premium positioning while celebrating the authenticity, heritage, and craftsmanship behind the product.
The solution
We developed a complete brand identity designed to elevate Black Sea Lamb in both local and international markets. From the visual identity and packaging system to the overall art direction, every touchpoint was crafted to communicate quality, trust, and refinement. The result is a premium brand experience that reflects the product’s exceptional standards while reinforcing its strong Romanian roots.
The team
- Art Direction: Diana Apalaghiei, Bogdan Apalaghiei
- Brand Identity: Bogdan Apalaghiei, Diana Apalaghiei
- Web Design: Bogdan Apalaghiei
- Project Management: Alex Ungureanu
- Web Development: Dragos Palade
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