Skull Tattoo. Frankfurt Ink Culture
Year
2026
Sector
Tattoo Studio
Discipline
Branding, Web
The context
Skull Tattoo set out to redefine the perception of the modern tattoo studio, creating a brand that feels timeless, refined and deeply rooted in craftsmanship. Rather than following short lived trends, the goal was to build an identity that reflects the artistry, precision and personal stories behind every tattoo. We were tasked with creating a visual language that would elevate the studio’s positioning while remaining authentic to the culture it represents.
The solution
We crafted a bold identity inspired by traditional tattoo heritage, combining expressive typography with a rich visual system that balances elegance and attitude. Supported by a warm, cinematic art direction and a versatile collection of illustrations, textures and graphic elements, the identity extends seamlessly across print, merchandise, signage, social media and the studio’s digital experience. The result is a cohesive brand that feels timeless, premium and unmistakably rooted in tattoo culture.
The team
- Art Direction: Diana Apalaghiei, Bogdan Apalaghiei
- Brand Identity: Bogdan Apalaghiei, Diana Apalaghiei
- Graphic Design: Andreea Liche
- Illustrations: Diana Apalaghiei
- Web Design: Bogdan Apalaghiei
- Web Development: Dragos Palade
- Project Management: Alex Ungureanu
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