Munchies & Cream. Scoop the hype. Taste the vibe.
Year
2025
Sector
Food & Beverage
Discipline
Branding
The context
Munchies & Cream set out to create an ice cream brand that felt as memorable as its flavors. From day one, the goal was to build a visual identity that captured the brand’s playful personality and translated seamlessly across every touchpoint, including packaging, merchandise, social media, and promotional materials. The challenge was to create a flexible identity system that could grow with the brand while remaining instantly recognizable.
The solution
The visual identity was inspired by the brand’s name itself. Munchies and Cream became the two mascots at the heart of the brand, establishing a playful and recognizable visual language. Around them, we built a modular illustration system where facial expressions change depending on the ice cream flavor, campaign, or message being communicated. Combined with bold typography and a vibrant color palette, the identity creates a flexible brand world that feels cohesive across every touchpoint while giving the brand endless possibilities for expression.
The team
- Art Direction: Diana Apalaghiei, Bogdan Apalaghiei
- Brand strategy: Bogdan Apalaghiei
- Brand Identity Bogdan Apalaghiei, Diana Apalaghiei
- Graphic Design: Andreea Liche
- Illustrations Diana Apalaghiei
- Project Management Alex Ungureanu
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