Bucate. Familiar feels. Fresh flavours
Year
2024
Sector
Food & Beverage
Discipline
Branding
The context
Bucate was created around a simple idea: bring back the warmth of familiar meals while giving them a fresh, contemporary twist. The founders wanted to build a restaurant that feels welcoming from the very first visit, serving comforting dishes that evoke nostalgia without feeling dated. The challenge was to create a visual identity that balanced familiarity with modernity, appealing to a new generation while preserving the emotional connection people have with home cooked food.
The solution
We developed a visual identity that reflects the brand’s approachable personality through warm colours, expressive typography and a distinctive monogram inspired by the name itself. Paired with playful illustrations and a flexible graphic system, the identity creates a contemporary yet welcoming experience across signage, packaging, merchandise and digital applications. The result is a brand that feels instantly familiar while standing apart with a fresh, modern character.
The team
- Art Direction: Bogdan Apalaghiei
- Brand Identity: Bogdan Apalaghiei
- Motion: Diana Apalaghiei
- Illustrations: Diana Apalaghiei
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