LP1.

The ultimate track weapon.

Year

2024

Sector

Automotive Industry

Discipline

Branding

The context

LP:One Motor is Romania’s first super sports automotive company, developing both GT4 race cars and road-legal limited editions. Built around the idea of delivering a more authentic driving experience, the brand challenges the growing standardization of the automotive industry. The goal was to create an identity that communicates precision, performance, and exclusivity while positioning LP:One Motor as a premium player in the high-performance automotive market.

The solution

We created a complete brand ecosystem that captures the spirit of modern motorsport. From a bold visual identity and high-end brand applications to a premium digital experience and marketing assets, every touchpoint was designed to reinforce LP:One Motor’s commitment to precision, speed, and craftsmanship. The result is a cohesive brand that feels equally at home on the racetrack and on the road.

The team

  • Art Direction: Diana Apalaghiei, Bogdan Apalaghiei
  • Brand Identity: Bogdan Apalaghiei, Diana Apalaghiei
  • Motion: Diana Apalaghiei
  • Project Management: Alex Ungureanu

Other projects.

See our work